The customer avatar I've selected for my product is Tom (made up for purposes of this assignment). Tom is 29 and is a huge soccer fan. He loves to have a glass of draft beer with his buddies at the bar next to the stadium before the games start. When he's not watching games live, he's watching games on TV or through streaming methods. Tom drives a compact car that's good on gas and is a muted color. He doesn't have any kids and tends to lean more towards the democrat/liberal side of the political scale. Tom watches as many soccer matches as he can because he loves to learn about the game everyday and feels a sense of accomplishment in being able to understand the diverse tactics that are employed during these games.
Funnily enough, I have a compact car with a muted color (grey Subaru Impreza) as well. I too watch quite a lot of soccer and I love to really study the way the teams play as it's all quite fascinating to me. Personally I don't think it's a coincidence that we share these things alike because entrepreneurs tend to attempt to solve problems that they themselves face too.
Hey Jake,
ReplyDeleteIt seems that you have a really good grasp on who your target customers are. I know a lot of people that are pretty similar to the description you described in this exercise which is why I think your idea has a lot of potential. I also found it interesting how similar you are compared to your ideal customer.
The creativity that you showed in this assignment really can progress your idea even further since you added depth to your customer. The things you described not only can paint the picture better but also allow you to market better as well. I think its great that the customer is similar to you because it allows you to solve a problem using yourself as an example as well.
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